“Because entry to BALTIC is free, it’s difficult to measure success via ticket sales, we have to look at other avenues, such as a combination of elements including footfall and visitor engagement, and that is where Meraki really comes into its own,” adds David.
“The easy to use dashboard means more control and less work for the IT team, with the facility to dice that information up whichever way we choose. It logs all the information basics such as web visitors and downloads, and we can tag each access point with a unique name to pull up information on just that access point or all of the access points in the building and look at information such as the number of devices that passed by, what types of device people used to connect, when those devices connected and for how long they stayed with us.
This information gives us a really insight into visitor behaviour that we otherwise find difficult to obtain. The basic principle of BALTIC is simple but our business need and those of our partners can be quite complex. The Meraki solution gives us the ability to manage a large number of wireless networks spread throughout gallery space, meeting rooms, cafes and staff areas, tailoring bespoke networks on a daily basis as and when required.